Agents Seek Right Formula For Successful Web Sales
Despite the early promise of the Internet as a driver of insurance sales, many agents have been less than satisfied with their Web “partner.” The reason, say observers, has as much to do with the average producer's understanding of technology as the sometimes mind-numbing complexity of insurance for many consumers doing transactions online.
To the great relief of independent agents, the Web is not close to replacing human contact in the insurance transaction. Consumers apparently are still more comfortable talking to an agent who can explain an insurance program to them, rather than purchasing insurance over the Internet on their own.
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