The question Im most often asked at trade shows is Whats the hot thing this year? CRM was hot a couple of years ago, and everyone was talking about XML last year, but for the past fewshows, my answer has been, Nothing.
Thats not to say that new products arent coming out, or that existing products arent being improved. They are. But theres little of the hot new stuff weve seen before.
What happened? The economy did. Call it a slowdown, recession, or simply the climate, but its helped put the brakes on the spending habits of a lot of industries, including this one. On the outside at least, the insurance industry has switched to wait-and-see mode when it comes to technology. And the tech vendors are aware of that.
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