They may not be the bullies down the street, but the insurance industrys largest carriers are usually seen as the biggest challenge to mid-size insurersthats according to Matt Josefowicz, senior analyst for Celent Communications (www.celent.com), a research and advisory firm for the financial services industry.

In his recent report, Technology Market Snapshot: Mid-Size Insurance Companies, Josefowicz explained that mid-size carriers need to make their distribution systems more effective, especially with Web-based tools, if they want to compete. That might seem like making a deal with the Devil; a few years ago, insurers were fearful of the Web and the effect it would have on their relationship with independent agents. But, says Josefowicz, That fear has diminished today.

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