There are dozens of ways to contact the people we work withsome just work more effectively than others. You can shout to someone in the next cube, but that doesnt work well for someone in a different office. You can send that person e-mail, but if he only checks his inbox once a day, you might be waiting 24 hours for a reply. You could call him, but some people dont want to be bothered by the phone, and let all calls go to voice mail. You can fax someone and hope theres paper in the tray on the other end of the line (and that the printout gets delivered). You can place your trust in the U.S. Postal Service or any number of overnight delivery services, and have to choose between speed and cost.

We could list all the things that could possibly go wrong when youre trying to communicate with your employees, partners, or customers, but you probably already know the limitations of these communication tools. Depending on your business (and some luck), some work and some dont. And what works well for some companies may be a disaster for another. Finding something that works is what makes a company successful.

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