True Risk Analysis A Must In Hard Mkt.

Risk analysis does not end at what you cannot do. It must go beyond to what you CAN do. This is the beauty of "doing business"–finding a way to get it done. For an underwriter, it is the difference between gathering information and analyzing the data.

Anyone can be sure that the application is complete and fill in the blanks. The question is, how does the information provided for you affect how you price the risk, offer coverage, and service the account?

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