He succeeds Thomas B. Ahart, who now becomes immediate past-president after finishing his one-year term. Mr. Ahart is president of Ahart, Frinzi & Smith in Phillipsburg, N.J.

Mr. Anders said that agents have many opportunities and challenges ahead of them, and "by seizing these opportunities," they can move forward to "a new level of success."

"I believe the best way to tackle a challenge is to hit it head on," Mr. Anders said in his inaugural address. "I will not dance around problems or issues; I will tackle them and will do what is best for you."

The "Big I" has laid the foundations for agents to achieve this new success, Mr. Anders observed, and "now it is time to build upon that foundation." He noted that one recent change, the addition of "Broker" to the association's name, is more than cosmetic; "it shines a spotlight on our advocacy work for our largest members."

In the next year, the association will "redouble" its efforts to address issues of concern to its largest members, such as licensing, management training, cross marketing, financial service, and other matters, he said.

Mr. Anders called on agents, state associations and other association partners to embrace IIABA's new branding initiative, "Trusted Choice," which is aimed at promoting the independent agent system among consumers.

More agents, brokers and companies must be encouraged to join in the effort, he said, as the brand begins its national advertising campaign next year.

"Working together, we will build "Trusted Choice" as the marketing standard for the agency system," he declared.

Mr. Anders said the association, under the guidance of Bob Rusbuldt, IIABA chief executive officer, is working with companies to solve problems instead of fighting over them.

He said while there will be disagreements in the future, he is confident resolutions can be found for issues between independent agents and companies. His work, he said, will include building bridges between the two.

During his tenure, Mr. Anders said he would also work to see strengthened relationships between the national and state associations.

"We will achieve more by working together," Mr. Anders proclaimed.

Louise "Bebe" Canter assumed the post of IIABA president-elect. She is senior vice president of Patterson-Smith Associates, Falls Church, Va. Ms. Canter, now in line to assume the role of president next year, is the first woman elected to the IIABA's executive committee.