"Trusted Choice" Gains Support
NU Online News Service, July 2, 3:24 p.m. EST? The Independent Insurance Agent & Brokers of America said two regional insurers have joined their independent agent marketing effort and will use the "Trusted Choice" logo.
The Alexandria, Va.-based organization said that Kentucky National, headquartered in Lexington, Ky., and Rutgers Casualty, based in Cherry Hill, N.J., have joined the list of banks and carriers supporting the branding effort.
The association's bank, InsurBanc- based in Farmington, Conn., recently announced signing up as a supporter of the effort. To date, IIABA has 16 company and bank supporters of the new brand.
IIABA said national promotion of the new independent agent branding initiative will begin in 2003 through advertising, agency marketing and a Web site. The association said the Web site would contain a "cutting-edge agency locator" not available anywhere else.
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