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The Medium Is Not The Message

Heres a statement your friends in technology-based training dont want to hear: Technology does not build effective employees. Based on the evidence, its a statement ...

By Mark O'Brien | Updated on January 31, 2002

Heres a statement your friends in technology-based training dont want to hear: Technology does not build effective employees. Based on the evidence, its a statement most corporate training departments dont want to hear, either.

Consider the trend: In 1997, 80 percent of all training was led by instructors. By the end of 2000, that number had shrunk to about 55 percent. Perhaps most tellingly, the e-training industry alone is projected to be an estimated $40 billion market in 2005, with a five-year growth rate of approximately 42 percent. Corporations more and more frequently use technology to provide just-in-time, just-whats-needed training to their employees. But theres a potential disconnect here: If Marshall McLuhan were still with us, hed tell us to make sure technology remains the mediumand does not become the message.

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