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The Flip Side: It's In the Mail

E-mail marketing seems like a good ideawe do it ourselves occasionally. But sometimes I have a hard time believing that anyone reads it, especially when ...

By Staff Writer | Updated on January 31, 2002

E-mail marketing seems like a good ideawe do it ourselves occasionally. But sometimes I have a hard time believing that anyone reads it, especially when I think of the kind of e-mail I get.

Ive been approved for countless loans; won cruises, video cameras, cars, cameras, dream dates, and land in Europe. Ive been told of ways I can lose five, 10, or more pounds in one, two, or three weeks. Ive been offered love and romanceor whatever passes for it these dayssometimes in unnecessary detail, and often from people outside my demographic.

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