Making the complicated seem simple is one of the attributes of a good life insurance agent, but finding a way to do that electronically is a little more difficult. Consequently, life insurance sales over the Web are more about information than about closing the deal.

Conning Insurance Research & Publications (www.conning.com) recently conducted a Life Insurer Web Site Assessment, and author Elvin Turner, a Conning vice president, said there are a number of good uses for the Internet for life insurersselling is only one of them. The Internet should be integrated into your overall strategy, he said.

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