Web Lets Clients Do Some Of The Work

Conventional wisdom suggests that making your customers work to buy something is a recipe for losing business. After all, the history of the rise and fall of the dot.com era is punctuated with cautionary tales of businesses that used technology to shift operating costs onto customers.

Add to that the fact that most consumers view insurance as a necessary evil and its easy to see why so many early attempts at online insurance sales failed. So, how will the insurance industry shift some of the “work” and its associated expenses to customers?

We already have two factors working against us: (1) the technology needed to enable “click-to-close” in a multi-carrier environment isnt available yet, and (2) insurance buying is too complex to expect customers to change their buying behavior overnight.

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.

INCLUDED IN A DIGITAL MEMBERSHIP:

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?


NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

PropertyCasualty360

Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2024 ALM Global, LLC. All Rights Reserved.