Middleware Can Help Insurers Bridge CRM Gaps
Theres mounting interest in buying and deploying customer relationship management software packages as a way to better service internal and external customers. But many insurance carriers have also found that packaged CRM applications alone are no panacea.
Its not that CRM packages arent good at what they do. Instead, what most carriers have already learned, or will likely discover, is that existing (also called legacy) systems may stand in the way of letting CRM packages do their job. There is, however, a way around the problem that can save companies a great deal of time and money. It also ensures that carriers will maintain their technological competitive advantage.
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