Everybodys got one. You cant do business today without one. For some companies, its all theyve got.

What is it? A Web site, of course. Companies spend hundreds of thousands of dollars making their Web site stand out in the sea of www.s that make up the Internet. Like anything in the business world, some are good, some are bad; some Web sites will sell you an insurance policy, others wont, although they say they will. Some connect their agents to each other and the home office, all over the world. Others will give you the phone number for the call center.

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