Companies Cagey About How They Pick Their Agents

For independent agents looking to understand what insurance companies expect from them, the best advice might be to read your contract carefully, don't miss any target figures on volume and profitability, and be prepared for some hard-nosed negotiations in this hardening market.

There is no insurance industry benchmark when it comes to company appointments, explained Doug Terrill, executive director at Marsh Berry and Company, an insurance consulting firm in Concord, Ohio. “Carriers decide what is important to them; nothing is carte blanch,” Mr. Terrill said. “Nothing is standard.”

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