Studies Conflict On Future Of Web Sales
Two recent surveys on insurer technology use have found that while the Web has a bright future in boosting the industry's operational efficiency, the prospects for Internet sales and distribution are not at all clear.
In a recent survey by Greenwich, Conn.-based IVANS, 75 percent of insurance companies polled said they regard their Web sites as sales vehicles for insurance. "We take that to mean everything from new customer acquisition and applications, to referrals, to agents," explained Clare DeNicola, vice president of sales for IVANS.
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