Pru targets affluent with new .com
Prudential Financial is taking aim at the oft-targeted wallets of the affluent, this time with its PruFN.com Web site. Designed to offer integrated financial services and products, the site's public side includes stock quotes, market news, calculators, planning tools, and more. Prudential clients get private access to other features such as quotes, balances, and account activity in real time, as well as market analyses, online trading and bill payments, planning tools, and more.
Prudential joined up with Standard & Poor's for the electronic initiative, courting the financial information provider to add functionality of S&P's RatingsXpress, an online search tool that scours trillions of dollars worth of S&P-rated securities to retrieve research and ratings for PruFN.com.
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