Brokers Need To Sell On Value, Not Price

During my career as a broker with Willis Corroon, I was fortunate to spend some time with Robert F. Corroon. The late Mr. Corroon was considered one of the true entrepreneurs and leaders of the brokerage industry, building what evolved into one of the worlds largest risk financing and brokerage firms today.

We spoke in some depth on several occasions on the subject of brokerage growth and development.

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