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Foremost Insurance / Oncontact Software

Who can afford a bad investment, especially in a software system that you're going to use (or should I say "be stuck with") for years ...

By Robert Regis Hyle | Updated on September 30, 2001

Who can afford a bad investment, especially in a software system that you’re going to use (or should I say “be stuck with”) for years to come? ROI may be the popular term of the day, but decisions can be critical to the company’s future beyond just the bottom line.

If there is a hotter term than ROI in the business world today it’s CRM: customer resource management. Foremost Insurance, a specialty carrier for mobile homes, motor homes, travel trailers, and other recreational equipment, needed an improved CRM system to support its independent agent force. The company got that-along with a pretty fair ROI-when it invested in Oncontact Software’s Client Management Software (CMS).

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