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BCBS of South Carolina / OpenNetwork Technologies

When BlueCross BlueShield of South Carolina decided to establish a secure, Web-driven, self-service environment for its customers, it had all the content it needed. The ...

By Ben P. Rosenfield | Updated on September 30, 2001

When BlueCross BlueShield of South Carolina decided to establish a secure, Web-driven, self-service environment for its customers, it had all the content it needed. The only thing missing was the core infrastructure.

The online project, conceived around April 1999, was intended to give customers access to personal data normally obtained through the company’s call center. Once the insurer knew what it wanted, the search was on for a solution to make the plans reality.

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