Imagine this. Against all odds, you finally have your e-commerce site up and running. When you did the ROI, you determined that you needed to sell and close 50 homeowners policies and 85 renters policies per business day to break even. In addition, you planned on quoting 250 auto policies daily which, when closed, would provide the “off the top” return.

You launched the site two weeks ago and sales started to build just as predicted. You were starting to sleep most nights-the project was complete and looked like it was on the road to success. Then two days ago the bottom dropped off. Sales and inquiries fell significantly. Hits were up, but you weren’t selling anything. What’s up? Were you hacked?

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