Some say you'll never learn your market value if you stay with a company too long. A recent report from RHI Consulting (www.rhic.com) seems to back that up. RHI surveyed more than 1,600 U.S. and Canadian CIOs with at least 100 people on staff and asked what was the most significant effect of the competitive job market for IT people.

Twenty-two percent answered they have to pay higher starting salaries for employees. But don't feel too sorry for the guys who have been working for the same employer for more than a few years. Companies know they have to pony up some cash to keep their employees-21 percent said this had the biggest effect on their IT staffing strategy.

Keeping those employees happy is probably worthwhile, because 15 percent of the respondents said they have increased their budgets for employment advertisements and recruiting. One way to keep current staffers under the roof is by throwing a few perks their way-whether it's a bigger travel budget or tickets to Wrigley, 13 percent said monetary incentives and other benefits are finding their way into the staffing strategy.

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