You can start a debate just by asking two different people what they think "customer relationship management" means. With one industry expert estimating that there are over 850 self-declared CRM software vendors, you can see that opinions (and options) are varied. We couldn't print details of all 850 vendors (without using very small type), but we did take a look at nine who call insurance carriers their customers.
These tools will help you to improve both sales and service performance and best of all, you will have a clear picture of what your company is trying to do with its customer base. Happy shopping.
Computer Sciences Corporation
www.csc.com
CRM vendors have not done a good job helping customers solve their CRM problems, at least according to Jeffrey Schwalk, director of business transformation services for CSC. "They are trying to sell products instead of looking at the landscape," he said. "You have to know who the customers are and who the clients are. Then you can map where you are against where you want to be." CSC's CRM offering, 3r Evolution, is an interactive channel management tool that can integrate with the back office system, Schwalk said.
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