Zoom!
If you're still on the fence over the prospects for insurance sales on the Internet, consider the short, happy life of YouZoom.com.
This young Web purveyor of personal lines insurance zoomed out of the fertile minds of a few moving-and-shaking brainstormers in 1997 at the San Diego-based Arrowhead General Insurance Agency, the Web site's bricks-and-mortar parent.
What evolved is something apparently still unique in the world of e-insurance: a site that drives consumers toward, not away from, forward-looking independent agents–in this case toward a network of Arrowhead's Web-enabled agent customers who offer advice and counsel, along with company and product choices.
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