Most players in the insurance and financial services industries maintain well-established Web sites and an online presence that wasn't born yesterday. Despite what you may have heard, the insurance and financial services industries are leaders in the move to the Web-they've progressed from simple 'brochureware' Web sites to transaction sites to pioneering the establishment of all their major business functions online. And it's been valuable: GE Capital expects to save $1 billion by moving all its major business processes to the Internet.
Yet for all of the dollars invested and time spent, even those companies with the most sophisticated online experience may be concerned about the value and return of their commitment.
If you're one of those with questions, you aren't alone.
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