Great American Insurance's Crop Insurance Division (www.myagritrust.com) recognized the significance of wireless technology in providing its agents, suppliers, and trading partners with a strategic advantage. The company already provides agents with access to AgLink, its proprietary crop insurance data management system. But AgLite, the new wireless version, offers the functionality of AgLink's most important features to agents in the field.

Great American outsourced some of the burden of going wireless to system integration consulting firm Asynchrony Solutions (www.asolutions.com), resulting in wireless access for more than 3,500 agents and ultimately to more than 40,000 producers.

Beth Puckett, senior VP of Great American's Crop Insurance Division said, “Giving our agents the ability to conduct business outside their offices is a top priority. We focus our efforts on providing tools that help our agents spend more time with their clients and less time on administrative functions.”

The wireless solution is device-neutral. The system dynamically changes its look and feel depending on how AgLite is accessed-whether by Web-enabled phone, Palm, WinCE, Internet, or intranet. (See “This is Tomorrow,” April TD, for more about protocol independence.)

“Our XML and XSL makes the application simple and universal no matter what the device,” said Steve Elfanbaum, president of Asynchrony Solutions. “We were able to help Great American's Crop Insurance Division capitalize on its prior investment in AgLink. Now it's portable.”

Great American plans to expand wireless capabilities to support and streamline other customer-focused and administrative processes.

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