Buying a software product from a vendor doesn’t necessarily make a partnership between the two firms, but Allianz Life of North America felt it needed more than a software solution when it went shopping for a new illustration system. Hooking up with Coss Development provided that extra relationship that has made the deal work for both sides.

The need to replace the company’s old DOS illustration system with a Windows package was “a simple business decision,” according to Ron Berger, chief financial officer for Allianz Marketing, one of the seven business groups that make up Allianz.

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