Buying a software product from a vendor doesn't necessarily make a partnership between the two firms, but Allianz Life of North America felt it needed more than a software solution when it went shopping for a new illustration system. Hooking up with Coss Development provided that extra relationship that has made the deal work for both sides.
The need to replace the company's old DOS illustration system with a Windows package was “a simple business decision,” according to Ron Berger, chief financial officer for Allianz Marketing, one of the seven business groups that make up Allianz.
The DOS system was easy to use, according to Berger, but Allianz wanted something that would be even easier for its 117,000 independent agents in North America. Allianz believes in field training, but Berger said, “We teach our agents about our products, we don't want to have to teach them how to run an illustration system.”
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