It’s been my experience that the business that takes it upon itself to lead with education ends up with the lion’s share of profits.
When I was starting out at a small startup, instead of trying to discount our way into sales, we developed really strong pieces of content that educated the market about how to grow their own businesses.
As a result, we grew quickly and organically, and built a substantial list of clients within a three-year time frame and hit the Inc 500 list at No. 17 of all companies in the United States. Our growth curve was astonishing: 1,503% in under three years!
|Thought leadership & education
What I learned was that the fastest way to grow your lead in the market is to constantly create thought leadership and education to help your market rise above the confusion. In the words of business growth legend Jay Abraham, “People are silently begging to be led.”
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