It's not what you're doing that's causing you to get bad results. It's how you're doing what you're doing.
The dirty little secret of business success is that almost any strategy works. Done enough times by the right people, almost any idea you have will work. You will get results.
You could have “Tuesday Morning Free Orange Juice Day” at your local business — and eventually, it would catch on. It might not be as effective as other strategies. It may not even make you enough money to be worth all the hassle. But it will work.
Recommended For You
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
