Every prospect you come in contact with has some level of hesitation in doing business with you, but it all boils down to three main questions.
I am long-time fan of the work of John C. Maxwell, who is known as the world's leadership guru. One of my favorite books from John C. Maxwell is “Everyone Communicates, But Few Connect.”
This book discusses what separates average communicators from world-class communicators. As a long-time salesperson and entrepreneur, I have seen first-hand the power and effectiveness of great communication.
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