Many financial professionals have said to me over the past several years, “My clients don't use LinkedIn or Facebook so I don't need to be on it” or “I don't need to use social media for business as I get all of my clients through client referrals.”

Is social media for every financial professional in the industry? The answer is no, but for the vast majority the answer should be: “Yes, social media is for me”. Even now, top financial professionals are beginning to realize the power and the impact social media can have on their professional brand.

The next time you go to your local coffee shop look around: you will probably notice that very few people are holding a newspaper or a magazine. Instead they are looking at a screen. Twenty years ago, you would have noticed more magazines or newspapers at that same coffee shop.