A startup at the Massachusetts Institute of Technology hopes to replace insurance agents with artificial intelligence and make buying auto insurance as easy as texting a photo of your license plate.
Cambridge, Mass-based startup Insurify Inc. launched an online marketplace last week that uses predictive modeling and advanced analytics with the hope of changing the experience of comparison shopping for car insurance. The recommendation engine allows drivers to quickly and easily find and compare the cheapest insurance policies that best fit their needs, the company said.
"The purpose of Insurify is to create a database to help consumers make decisions on their own, based on the data that they provide and based on the algorithms and analytics that we have built in our platform to be able to help them make the right choices for themselves," said CEO Snejina Zacharia, the person behind Insurify.
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Trudy Knockless
Trudy Knockless is a reporter on ALM Media's Business of Law desk. She has a background serving legal and insurance publications. Contact her at [email protected] or on LinkedIn at Trudy Knockless.
