I recently spoke at the annual Florida Sterling Conference about communicating with the Hispanic consumer. It is projected that by the end of 2015, Hispanic owned businesses will reach 4 million, with an estimated total annual revenue of $661 billion.
With so much revenue being generated by one culture, there is an increasing need for bilingual communicators to help bridge the gap between corporate America and the Hispanic consumer. So how can we effectively market to individuals who place such a large emphasis on their culture and have the largest buying power in the U.S.?
Here are 5 hacks to help you better understand and engage with the Hispanic Customer:
Recommended For You
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.