“Insurance is a relationship business.” And if you don't believe me, try an online search for that exact phrase, including the quotation marks. I did, and got 32,700 hits, nearly twice as many as for “law is a relationship business.”
(I got no hits for “taxidermy is a relationship business,” though I am sure there are many caring taxidermists who would be disappointed to rank below lawyers in the “relationship” business.)
Most professionals offer a relationship, along with their professional services. Whether it's the physician's “bedside manner,” the architect's “feel” for what the client has in mind, or the investment professional's mantra of “know your customer,” each profession has its own way of saying that it is listening, and cares about what the patient/client/customer has to say.
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