Editor's Note: Mike Kulp is head of Sales for Xuber and head of Xuber, US.
Analytics shouldn't be called analytics. Way too geeky and boring for one of the biggest revolutions in the business world.
Regardless of what it's called, though, analytics is going to change the way we live and work forever. Yet while some large insurance players are starting to get their heads around it, for others there still seems to be a mist surrounding the practical application and benefits of taking the analytics journey. In other words, beyond the glossy brochures and hype, how are analytics applied in the real world, and what do insurers stand to gain?
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