Chris Amrhein, AAI, is an insurance educator and speaker with more than 30 years in the industry. He also is the chief fun officer at insuranceisfun.com, and author of “Yes Virginia, There is Insurance.” He serves as AA&B's Policy Issues columnist.
One of the joys of fall is seeing the harvest come in from those fruit and vegetable gardens that you labored over so loyally all summer. The time and trouble pays off when you realize, as you savor that incredible “fresh from the garden” flavor, what those who purchase edibles from the grocery store are missing. They think all produce tastes exactly the same, rather than appreciating the vast variety available for the feast.
Too bad that same blandness is often mistaken for the reality of insurance. Commodity? You must be kidding. Aren't all forms fairly standardized now, with little variation? Hasn't the sheer commonality of package coverages rendered the entire buying decision down to price—oh, and service, of course?
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