By Wade Bontrager, president and CEO, EagleEye Analytics

Imagine being able to take the lead in the battle to retain your best customers by predicting the future, and working with your carriers to price risks more accurately. For carriers and independent agents participating in a future-focused relationship in which they share data and use modern predictive analytics to jointly target and retain business, this ideal can be a reality.

Predictive analytics can form the basis for a deeper, more transparent relationship between agents and carriers as they work together to determine which risks to target. Shared information and shared objectives drive a stronger partnership–one that is more successful long-term.

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