How do we solve problems? How do we think of innovation, get new ideas, and think beyond the suggestion box?
Karen Furtado, a partner with the research and consulting firm Strategy Meets Action (SMA) has been asking those questions herself and believes that the creative process for forming, developing, and communicating new ideas—the process known as ideation—can be used at all levels of problem-solving and new product design for the insurance industry.
"What I like about it is it humanizes the whole process," says Furtado. "We usually talk about software and innovation, but this is a platform that brings people together."
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