UK motorists are invited to help develop a new driving app which could earn them a discount of up to 20 percent on their personal auto motor insurance. Aviva is using smartphone technology to create individual driver profiles, which will be used to calculate tailored pay-how-you-drive premiums.
The driver behavioural app, Aviva RateMyDrive, will monitor motorists taking part in the test for 200 miles, including acceleration, braking and cornering. The data is then turned into an individual "score" which helps determine the motorist's premium—with safer drivers earning up to 20 percent off their Aviva premium. The discounts are in addition to any other Aviva offers for which they are eligible.
"We believe this innovative use of smartphone technology will benefit all safe drivers, regardless of age or gender," says Steve Treloar, Aviva's retail director. ""Unlike traditional 'black box' telematics solutions, Aviva RateMyDrive app only needs a small amount of data—typically 200 miles—to create an individual driver profile. And because the app is free to download and uses the customer's own smartphone, there is no need for motorists to have a black box installed in their car."
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