By Robyn Sharp, owner SharpSocialMedia.com
Insurance agents are constantly being told to use Facebook and social media marketing in their agencies. Social media marketing is an excellent place to reach out to prospects and develop relationships with current clients simply because of the volume of people using it.
Facebook reported that in March 2012, on average, 398 million of its 900 million monthly active users were active at least six out of the past seven days. This proves that Facebook has integrated itself directly into the lives of its users. It's simply where people are hanging out online.
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