NU Online News Service, May 25, 11:37 a.m. EDT
A good customer website experience can lead to increased sales and recommendations for auto insurers, but a poor website experience can drive consumers away, says a J.D. Power study.
The Westlake Village, Calif.-based information-services company released its 2012 Insurance Website Evaluation Study yesterday, which indicates that with 34 percent of auto-insurance consumers preferring to shop online, the website experience “impacts the likelihood to shop and recommend the insurer” to others.
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