The revamped interactive website program designed to give Florida consumers information on property insurance rates is now operational, according to the Office of Insurance Regulation (OIR). The new system, called the Consumer HomeOwners Insurance Comparison Electronic System (CHOICES), was originally released in 2007 as shopandcomparerates.com. At its peak, the site received nearly 10,000 hits a month. The site had been down for several months during its reconstruction.

“This is an extraordinarily helpful tool for Florida's consumers,” says Florida Insurance Commissioner Kevin McCarty. “The system ranks companies' rates in a given county, along with company contact information, to encourage Floridians to shop for a better rate; the system also illustrates the competitiveness of the homeowners' insurance market in Florida and the benefits of shopping for insurance.”

Consumers can access CHOICES through the OIR website. The program allows users to select between two standard risks and choose any of Florida's 67 counties. By clicking on a county, consumers can see a pop-up window ranking the rates of leading insurers in that county.

OIR notes that the rate quotes are for illustrative purposes only and reflect the most recent rate filings accepted by the office; the rates do not reflect surcharges or discounts. Consumers are encouraged to contact their insurance agents or the companies directly to obtain official premium quotes. The listing of an insurance company in the CHOICES program does not constitute an endorsement by the OIR.

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