Starting in 2021, a video on social media showing how easily certain models of Kia and Hyundais could be stolen became wildly popular, as did thefts of those vehicles. By 2023 the thefts were significant enough that the National Insurance Crime Bureau (NICB), the Coalition Against Insurance Fraud, and the International Association of Special Investigative Units sent a letter to TouTube requesting that the videos be removed from the site as they were generating an increase in thefts of the vehicles.

Some insurers then tried to restrict coverage on the vehicles at risk. In February four different insurance departments responded with bulletins advising insurers that underwriting requirements could not be unfairly discriminatory and that insurers had to abide by normal rate filing regulations before excluding courage or increasing premiums. Those departments are Maryland, Connecticut, New Hampshire, and Michigan.

Today the Washington DC Department of Insurance, Securities and Banking issued a Consumer Alert advising consumers of reports of insurers in certain states refusing to write policies, adding surcharges, raising premiums or denying coverage for these vehicles without complying to those states' disclosure notice, rate and form filing or other regulatory requirements. The DC Department advises consumers that the department has regulations prohibiting unfair actions of insurers providing coverage in the District of Columbia.