Branding is a major marketing tactic in the insurance industry. Extensive advertising and expansive marketing budgets are the norms among major insurers, as are staple company slogans and rarely-evolving logos — key elements that secure brand identities.
Creating a successful brand doesn't happen overnight. There are a number of factors at hand, many of which involve years of work, whether active or inactive.
As CEO of Aartrijk, a marketing and communications firm serving insurance organizations, Peter Van Aartrijk and his team provide clients with market research, strategy development, publicity, marketing and communications, social networking, editorial and web content, brand identity design and more. A communications strategist and branding expert, Aartrijk is co-author of a book entitled "The Powers: 10 Factors for Building an Exponentially More Powerful Brand."
In the first installment of a four-part series by Insurance Speak, Aartrijk outlined the first of 10 essential factors to successful brand-building, discussing Power 10: "Preparing for the long-haul."
In today's episode, part two of The Powers podcast series, Aartrijk takes us through Powers 9 to 5.
Listen in the player above, or on Spotify, Apple Music, or Google Play. If you missed part one of The Powers series, listen here.
Danielle Ling
Danielle Ling is an experienced video journalist and business reporter. As associate editor, Danielle manages all multimedia and reports on industry news and risk-related coverage, managing all weather-related content. A University of Maryland and Philip Merrill College of Journalism alum, Danielle previously served as a video journalist for Verizon FiOS 1 News NJ, Push Pause. Connect with Danielle on LinkedIn or email her at [email protected].