Summary:  Claims handling has come a long way, particularly in the past decade with almost continuous advancements in technology helping to shift the way claims are reported, managed and processed. As technology continues to make advancements and reduce inefficiencies in the process, let's take a look at whether these advancements have produced any savings for the industry and/or have resulted in increased customer satisfaction.

The Move to Digitization

Traditionally, insurance companies were organized into several distinct and separate operating functions: product and underwriting, sales/marketing, claims, finance and investment. Adding to the complexity, the property and casualty segment of the industry was further divided into personal auto and home, commercial auto, property and liability, specialty lines and workers' compensation. As such, the vast amount of information needed to enable digital transformation resided on a wide variety of separate platforms and storage systems.

Those insurers leading the efforts to digitization required vast amounts of capital and well-informed, visionary leadership committed to leading teams and managing staff through the disruptions, battles and costs to bring together all of the platforms and systems into an enterprise strategy. At the same time, digital transformation was continuing to emerge from Silicon Valley and beyond, further complicating the effort to design and implement an enterprise strategy. As carriers would incorporate a new technology into the enterprise, it would be superseded by a newer, better and more effective solution, and that process would continue over and over.

The Rise and Advancement of Insurtechs

Then came along the rise of insurtechs, the term given to digital startups seeking to compete with traditional insurance. While insurers were weighed down by legacy systems and data stored in various silos, these tech-enabled startups could hit the ground running offering a quick quote and policy issuance system to compete with the industry. The insurtechs advanced as direct competitors, and established carriers were pressured to quickly transform or lose market share to the insurtechs.

The insurtech operations were enabled by professional investors with unprecedented levels of available investment capital seeking new means to deploy their capital. These professionals became enamored with the insurtech segment and provided firms with all the development capital they needed, while driving their valuations to previously unthinkable heights. Their planning paid off, as the insurtechs effectively took market share from traditional carriers, or in some cases the digital startups were acquired by the carriers as a defensive strategy.

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