The GEICO board of directors has elected Will Kim assistant vice president of underwriting for the company’s regional operations in Woodbury, New York.

Mr. Kim began his GEICO career in 2005 as a customer service management trainee in the company’s regional office in Woodbury. He then moved into the product management division in 2006, progressing from analyst to product manager and relocating to GEICO corporate headquarters in Chevy Chase, Maryland, in 2012.

During his time in product management, Mr. Kim held responsibility for growth in the New York, Mid-Atlantic, Southwest, and West Coast regions.

In 2015, Mr. Kim joined the underwriting, research, and control division, working his way from supervisor to manager of customer analytics and fraud. In that role, he focused on developing new ways to harness data to improve customer experience, risk segmentation, and identify premium leakage.

Last year, Mr. Kim was promoted to director of corporate planning and control, where he supported GEICO’s planning and execution efforts.

Mr. Kim earned a bachelor’s degree in economics from the State University of New York at Stony Brook.

Learn more: www.geico.com.

Victoria Spears

Victoria Spears

Victoria Prussen Spears is senior vice president of Meyerowitz Communications Inc., a law firm marketing communications consulting company. A graduate of Sarah Lawrence College and Brooklyn Law School, Ms. Spears was an attorney at a leading New York City law firm before joining Meyerowitz Communications. She may be contacted at [email protected].

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