Brit Ltd has appointed James Birch to the newly created role of head of innovation.
Mr. Birch reports directly to Brit's chief executive officer, Matthew Wilson.
In this new position, Mr. Birch is responsible for managing the innovation process at Brit, helping identify business opportunities and new technologies that can further support the group's strategy.
Mr. Birch has over a decade of experience of working in fintech. He joined Brit from venture capital firm Hambro Perks, where he led the establishment of insurtech investment vehicle InsurTech Gateway in 2017. Mr. Birch also led fundraising, oversaw deal flow, and managed the fund's portfolio.
During his time at InsurTech Gateway, Mr. Birch oversaw the build of five insurtech incubated start-ups and led the seeding of 10 investments. Prior to Hambro Perks, he co-founded Pluto, which focuses on combining dynamic pricing, digitalized policy management, and an automated claims service for individuals buying travel insurance.
He also has worked at EY, where he set up the global fintech team. He began his career at Accenture, where he focused on helping financial services clients with their innovation agendas.
Mr. Wilson said, “As one of our three strategic pillars, innovation is a critical area of focus for us. We are therefore delighted that James joins Brit in the newly created role of head of innovation. James will bring an entrepreneurial approach and fresh perspectives as we look to explore new opportunities, develop, and implement new technologies and evolve our processes to respond to the changing demands of the market and our clients.”

