The crop division of Great American Insurance Group has unveiled its first-ever, standalone mobile application built specifically for its policyholders – the growers.

Great American said in a statement that it developed the app, known as “Grower Mobile,” to allow growers to report their crop insurance information to their Great American agent any time, any place, through their mobile device. When growers enter a report in the app, their agent receives a notification to review the information for potential updates to the policy. Policy documents can be sent electronically through the app to the grower for final review and digital signature. Grower Mobile streamlines communication between the grower and agent, and improves efficiency by eliminating paperwork and meeting time, Great American said.

“Grower Mobile was designed to improve the collaboration between our insureds (the growers) and their crop insurance agents,” said Clay Tinnell, divisional assistant vice president of technology for Great American's crop division. “We took the best features of our agent app, and enhanced them to make it easy for a grower to report acreage and production to their agent. Our agent and grower apps work together to improve efficiency and minimize time spent on reporting.”

“As one of the largest crop insurance providers in the country, we're proud to offer Grower Mobile as a resource to our agents and the growers they serve. We're confident this technology will enhance the customer experience for both our agents and policyholders,” said Tim Weber, divisional president of Great American's crop division.

Victoria Spears

Victoria Spears

Victoria Prussen Spears is senior vice president of Meyerowitz Communications Inc., a law firm marketing communications consulting company. A graduate of Sarah Lawrence College and Brooklyn Law School, Ms. Spears was an attorney at a leading New York City law firm before joining Meyerowitz Communications. She may be contacted at [email protected].

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