Trends in economics, demographics, and geopolitics along with rapid technology advancements are transforming traditional risks for global businesses, adding new urgency and complexity to old challenges, according to Aon's 2017 global risk management survey.

Damage to reputation/brand remained the top ranked risk by businesses. Although defective products, fraudulent business practices, and corruption continued to be key threats to reputation, social media has greatly amplified their impact, making companies more vulnerable. Additionally, risks that traditionally were uninsurable are becoming more volatile and difficult to prepare for and mitigate, Aon reported.

Rising in the ranks from number nine to number five this year, cyber crime now has joined a long roster of traditional causes able to trigger costly business interruptions. It now is the top concern among businesses in North America, as the frequency of cyber breaches is increasing and incident response plans have become more complex due to regulation and mandatory disclosure obligations, according to Aon.

This trend of disclosure obligations is also being observed internationally, for example with the EU General Data Protection Regulations going into effect in 2018.

As a result, Aon said, cyber concerns will continue to be significant for businesses.

Political risk/uncertainties, previously ranked at number 15, has now re-entered the top 10 risk list at number nine. At the same time, risk readiness declined from 39 percent in 2015 to the current 27 percent.

Interestingly, developed nations that traditionally were associated with political stability are becoming new sources of volatility and uncertainty. This is a concern for businesses, especially those operating in emerging markets. Additionally, according to Aon's latest 2017 risk maps, which covers political risk, terrorism, and political violence, trade protectionism is on the rise while terrorism and political violence ratings are the highest they have been since 2013.

“We are living in a challenging new reality for companies of all sizes around the world. There are many emerging influences that are creating opportunity, but at the same time, creating risks that need to be managed,” said Rory Moloney, chief executive officer for Aon's global risk consulting operations. “As the risk landscape for commerce evolves, businesses can no longer rely solely on traditional risk mitigation or risk transfer tactics. They must take a cross-functional approach to risk management and explore different ways to cope with these new complexities.”

Disruptive technologies/innovation is an emerging risk that participants ranked at number 20 this year but anticipate to be in the top 10 list of risks by 2020. With the recent introduction and adoption of new technologies, such as drones, driverless cars, and advanced robotics, businesses have an increased awareness of the impact of innovation. Respondents from several industries – not just the technology sector – realize the significance of potential disruptors from within their own industry as well as outside their industry, Aon said.

Among the report's other findings:

- Moderate global economic growth offered organizations reason for cautious optimism, which resulted in economic slowdown/slow recovery dropping to the number two slot in the top 10 risks list.

- Increasing competition moved up to number three this year. In many cases, competition has become so fierce that it is increasingly challenging for executives to clearly identify in what industry and with which companies they are competing.

- Property damage, which was ranked number 10 in 2015, has slipped to number 13. This could reflect changing priorities, as political risk/uncertainties has taken on a new urgency.

- Distribution or supply chain failure has dropped to its lowest ranking since 2009, falling from number 14 to number 19.

- Business interruption is not considered a top 10 risk by companies in the Middle East/Africa, which have historically seen higher exposure to incidents that interrupt business operations.

- Failure to attract or retain talent could become more pronounced if immigration policies shift in North America and Europe where the tech industries have long been staffed with talented immigrants they attract from around the world.

The top 10 risks found by the survey were:

  1. Damage to reputation/brand
  2. Economic slowdown/slow recovery
  3. Increasing competition
  4. Regulatory/legislative changes
  5. Cyber crime/hacking/viruses/malicious codes
  6. Failure to innovate/meet customer needs
  7. Failure to attract or retain top talent
  8. Business interruption
  9. Political risk/uncertainties
  10. Third party liability (including E&O) 

Learn more: www.aon.com/2017GlobalRisk.