Trey Reynolds, a 30-year insurance industry veteran, has joined AXA as the head of life distribution for the company in the United States.

The company said in a statement that this new position will give emphasis to sales in the independent channel, including third-party organizations such as broker general agents, wire houses, banks, and other non-proprietary organizations.

Mr. Reynolds will report to Ron Herrmann, head of the life business for AXA.

“Trey brings a depth of experience in working with brokerage life insurance, as well as with some of the insurance industry's strongest third-party distributors,” said Mr. Herrmann. “Such relationships are key. Trey's proven track record with third-party distributors has given him an important operational perspective on the industry that will allow AXA to find ways to increase the penetration of its products to a large group of consumers who are under or uninsured.”

Prior to joining AXA, Mr. Reynolds was national sales vice president for M Financial, John Hancock's largest account as measured by countable premium. Earlier, as president and chief operating officer of BRAMCO, Mr. Reynolds was charged with working with its 28 independently owned firms, leading the effort to establish and extend the BRAMCO brand.

He has held other positions with Ascensus and BISYS and overseeing the national account channel for the life insurance division of Crump Insurance Services.

Mr. Reynolds holds a bachelor's degree and an M.B.A. from the University of Utah. In addition to being a certified public accountant, he also holds FINRA Series 6, 63, 26, and 27 registrations.

Learn more: www.axa.com.

Victoria Spears

Victoria Spears

Victoria Prussen Spears is senior vice president of Meyerowitz Communications Inc., a law firm marketing communications consulting company. A graduate of Sarah Lawrence College and Brooklyn Law School, Ms. Spears was an attorney at a leading New York City law firm before joining Meyerowitz Communications. She may be contacted at [email protected].

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